Business of Design Response 1
Blog on whether you’d prefer to create your own business or innovate within an existing company. Explain which personal traits or preferences make you feel this way.
I believe I am best suited to innovate within an existing company because I excel working in an established context that better allows me to focus on design problems, areas of opportunity, and being closest in touch with the customer or user experience. I care too much about the interaction of a particular product, system, or service—and whether or not it’s simple, intuitive, meaningful, or delightful—to be bogged down by the logistics of running a business and making money. However, because I am ambitious, passionate, forward and strategic thinking, and care about the entire experience, it’s difficult for me to not consider the importance of—or be involved in the creation of—vision, culture, marketing, branding, communication, and process, all of which are important aspects of business.
My ability to focus on a task, work toward a goal, and exude passion for what I am doing puts me in a position to lead by example. I think placing me within an existing company to work closely with teams tasked with problems that connect most with the customer, and how customers perceive the company, would best utilize those strengths.
I am extremely interested in what the future holds, and what new science and technology is being discovered every day. I think this puts me in a unique position to be on the forefront of innovation and being in touch with the costumer in new and exciting ways.
Because I am passionate, focused, and have an eye toward the future and creating meaningful experiences that surprise or delight people, I am driven with purpose. Allow me to work for a company that enables me to do just that, and we both will excel. Start a company, and I will help build it. If you have a company, I will push it further.
