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Business of Design Response 1

Blog on whether you’d prefer to create your own business or innovate within an existing company. Explain which personal traits or preferences make you feel this way. 

I believe I am best suited to innovate within an existing company because I excel working in an established context that better allows me to focus on design problems, areas of opportunity, and being closest in touch with the customer or user experience. I care too much about the interaction of a particular product, system, or service—and whether or not it’s simple, intuitive, meaningful, or delightful—to be bogged down by the logistics of running a business and making money. However, because I am ambitious, passionate, forward and strategic thinking, and care about the entire experience, it’s difficult for me to not consider the importance of—or be involved in the creation of—vision, culture, marketing, branding, communication, and process, all of which are important aspects of business.

My ability to focus on a task, work toward a goal, and exude passion for what I am doing puts me in a position to lead by example. I think placing me within an existing company to work closely with teams tasked with problems that connect most with the customer, and how customers perceive the company, would best utilize those strengths. 

I am extremely interested in what the future holds, and what new science and technology is being discovered every day. I think this puts me in a unique position to be on the forefront of innovation and being in touch with the costumer in new and exciting ways. 

Because I am passionate, focused, and have an eye toward the future and creating meaningful experiences that surprise or delight people, I am driven with purpose. Allow me to work for a company that enables me to do just that, and we both will excel. Start a company, and I will help build it. If you have a company, I will push it further.

    • #businessofdesign
    • #mywork
  • 4 days ago
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samaralex:

It’s A Magical World by spacecoyote
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samaralex:

It’s A Magical World by spacecoyote

Source: spacecoyote.deviantart.com

    • #Calvin and Hobbes
  • 1 week ago > samaralex
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Spring 2012 Business of Design Course

After looking through the course syllabus, these are the classes I’m most excited about:

4. THE “WHO,” “WHAT” and “HOW” OF BUSINESS (Business Model) – Feb 8
Lecture: What is a business model and how is it created?
I’m a very strategic person and I’ve always felt I think holistically about things. When it has come to the places I’ve worked in the past, I couldn’t help but consider other aspects that were related to what I was doing; business development and marketing, branding. customer experience, company culture, communication, process, etc. I realized this sort of thinking was going well beyond my role as a simple graphic and landscape designer. I was thinking at a much higher level, perhaps the business level. I feel I have important opinions about this, but because I lack the knowledge, experience, and words to express myself, it’s difficult to be taken seriously. I’m excited to take this course and learn from the ground up how a business is created.

5. THE ART OF SELLING - Feb 15
Lecture: What is a pitch? What are the characteristics of a good pitch? Why is it important to understand who your audience is before you develop your pitch?
This sounds like a lot of fun. Don Draper from MadMen anyone? I feel I have a lot of experience in creating the materials for presentations and project interviews, but I’ve never really given them myself. I have a knack for creating materials as I said, but I’d really like to sell someone on an idea. 

7. NON-PROFITS - Feb 29
Lecture: Everything you need to know about founding and running a non-profit
I’m pretty sure I’ll work for company right out of school, but I have wondered about what it might be like to start up my own business. I don’t know much about non-profits, so I’m excited to learn more.

9. EMPLOYEE EXPERIENCE (Culture & Hiring) – Mar 14
Lecture: A company’s internal culture should match its vision, values and the desires of its market; how to get hired
I’ve read and seen so much of all the cool design office cultures around. I’d love to learn how this is integrated and maintained from the ground up in starting and running a business.

11. – LEADERSHIP – Apr 4
Lecture: Why leadership matters. Personal leadership v business leadership v brand leadership. EQ “soft leadership” skills
There’s so much going around about how a business should be run and how people should be managed. Is a leader more important, or a vision? Steve Jobs was a visionary leader, but how strong and long will that vision go on now that he’s gone?

15. DESIGNING A LIFE (Wrapup) – May 2
Lecture/Discussion: Work/life balance.
I think this is incredibly important for everyone to have, but how do you integrate that kind of freedom and flexibility for your employees in the way the business is run?
I’m quite excited to take this class. Can you tell?
    • #businessofdesign
    • #design
    • #mywork
  • 1 week ago
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Design has changed. Designers, not quite.

Here are a few considerations for designers as they integrate more with business and the way business is done. Embrace non-designers by being more open and accessible.

This is in response to more required reading for my Business of Design class.

    • #businessofdesign
    • #business
    • #design
    • #reading
  • 1 week ago
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Required reading for my Business of Design class. This one is a good one. These were the highlights for me:

As a result, many 20th century organizations succeeded by instituting fairly linear improvements, such as re-engineering, supply chain management, enhanced customer responsiveness, and cost controls.These ideas were consistent with the traditional Taylorist view of the company as a centrally-driven entity that creates wealth by getting better and better at doing the same thing.
Competition is no longer in global scale- intensive industries; rather, it’s in non-traditional, imagination-intensive industries. Today’s businesses are sensing an increased demand for speed in product development, design cycles, inventory turns, and competitive response, and there are major implica- tions for the individuals within those organizations. I would argue that in the 21st century, value creation will be defined more by the conversion of mysteries to heuristics – and that as a result, we are on the cusp of a design revolution in business.
We start out with these mysteries, and at some point, we put enough thought into them to produce a first-level understanding of the question at hand.We develop heuristics – ways of understanding the general principles of heretofore mysteries. Heuristics are rules of thumb or sets of guidelines for solving a mystery by organized exploration of the possibilities.
In the modern era, a fourth important step has been added to the sequence of mystery to heuristic to algorithm. Eventually, some algorithms now get coded into software. This means reducing the algorithm – the strict set of rules – into a series of 0’s and 1’s – binary code
The skill of design, at its core, is the ability to reach into the mystery of some seemingly intractable problem – whether it’s a problem of product design, architectural design, or systems design – and apply the creativity, innovation and mastery necessary to convert the mystery to a heuristic – a way of knowing and understanding.
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Required reading for my Business of Design class. This one is a good one. These were the highlights for me:

As a result, many 20th century organizations succeeded by instituting fairly linear improvements, such as re-engineering, supply chain management, enhanced customer responsiveness, and cost controls.These ideas were consistent with the traditional Taylorist view of the company as a centrally-driven entity that creates wealth by getting better and better at doing the same thing.

Competition is no longer in global scale- intensive industries; rather, it’s in non-traditional, imagination-intensive industries. Today’s businesses are sensing an increased demand for speed in product development, design cycles, inventory turns, and competitive response, and there are major implica- tions for the individuals within those organizations. I would argue that in the 21st century, value creation will be defined more by the conversion of mysteries to heuristics – and that as a result, we are on the cusp of a design revolution in business.

We start out with these mysteries, and at some point, we put enough thought into them to produce a first-level understanding of the question at hand.We develop heuristics – ways of understanding the general principles of heretofore mysteries. Heuristics are rules of thumb or sets of guidelines for solving a mystery by organized exploration of the possibilities.

In the modern era, a fourth important step has been added to the sequence of mystery to heuristic to algorithm. Eventually, some algorithms now get coded into software. This means reducing the algorithm – the strict set of rules – into a series of 0’s and 1’s – binary code

The skill of design, at its core, is the ability to reach into the mystery of some seemingly intractable problem – whether it’s a problem of product design, architectural design, or systems design – and apply the creativity, innovation and mastery necessary to convert the mystery to a heuristic – a way of knowing and understanding.

    • #businessofdesign
    • #business
    • #design
    • #reading
  • 1 week ago
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'\x3ciframe src=\x22http://player.vimeo.com/video/31100268\x22 width=\x22500\x22 height=\x22281\x22 frameborder=\x220\x22\x3e\x3c/iframe\x3e'

This video explains how PROTECT IP / SOPA breaks the Internet. Please help stop this Bill.

(by Fight for the Future)

Source: vimeo.com

    • #protectIP
    • #protect IP
    • #SOPA
    • #strike
    • #Internet
    • #Bill
    • #American Censorship Day
    • #Censorship
    • #video
  • 1 week ago
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(via williamnewton)

Source: kit3an

  • 1 week ago > kit3an
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Required reading for Business of Design class, Spring 2012.
(via The United States Of Design | Fast Company)
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Required reading for Business of Design class, Spring 2012.

(via The United States Of Design | Fast Company)

Source: Fast Company

    • #businessofdesign
    • #reading
    • #CCA
    • #business
  • 1 week ago
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  • 2 weeks ago
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'\x3ciframe src=\x22http://player.vimeo.com/video/34721018?title=0\x26amp;byline=0\x26amp;portrait=0\x22 width=\x22500\x22 height=\x22281\x22 frameborder=\x220\x22\x3e\x3c/iframe\x3e'

I filmed and edited out class tour of the Heath Ceramics factory in Sausalito, California.

Song Credit: “Attaboy” from the Goat Rodeo Sessions by Yo-Yo Ma, Stuart Duncan, Edgar Meyer, and Chris Thile

    • #cca
    • #ceramics
    • #design
    • #gh2
    • #heath
    • #mywork
    • #sausalito
    • #tour
    • #businessofdesign
  • 3 weeks ago
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Man! Everything this guy says just clicks with me. JK: “An Interaction Designer must become an expert in how human beings relate to each other, and to the world, and to the changing nature of technology and business…The understanding of behavior becomes more important when the potential of Interaction Design is realized: when Interaction Designers stop being advocates for simply usable designs and begin to herald the creation of more poetic, culturally rich design solutions.”

  • 3 weeks ago
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'\x3ciframe width=\x22500\x22 height=\x22281\x22 src=\x22http://www.youtube.com/embed/bGFflwe4mtI?wmode=transparent\x26autohide=1\x26egm=0\x26hd=1\x26iv_load_policy=3\x26modestbranding=1\x26rel=0\x26showinfo=0\x26showsearch=0\x22 frameborder=\x220\x22 allowfullscreen\x3e\x3c/iframe\x3e'

sarahannewhite:

Adding the personal part back into interaction - Feel Good by Kleenex (by SmoyzCreative)

Source: youtube.com

  • 3 weeks ago > sarahannewhite
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by Andrew Haskin
andrewhaskin.com

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  • Fall 2011 Form Studio Photos
  • Fall 2011 Programming for Interaction
  • Spring 2012 Business of Design
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  • Spring 2012 Interaction Design Studio

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