Business of Design Response 1
Blog on whether you’d prefer to create your own business or innovate within an existing company. Explain which personal traits or preferences make you feel this way.
I believe I am best suited to innovate within an existing company because I excel working in an established context that better allows me to focus on design problems, areas of opportunity, and being closest in touch with the customer or user experience. I care too much about the interaction of a particular product, system, or service—and whether or not it’s simple, intuitive, meaningful, or delightful—to be bogged down by the logistics of running a business and making money. However, because I am ambitious, passionate, forward and strategic thinking, and care about the entire experience, it’s difficult for me to not consider the importance of—or be involved in the creation of—vision, culture, marketing, branding, communication, and process, all of which are important aspects of business.
My ability to focus on a task, work toward a goal, and exude passion for what I am doing puts me in a position to lead by example. I think placing me within an existing company to work closely with teams tasked with problems that connect most with the customer, and how customers perceive the company, would best utilize those strengths.
I am extremely interested in what the future holds, and what new science and technology is being discovered every day. I think this puts me in a unique position to be on the forefront of innovation and being in touch with the costumer in new and exciting ways.
Because I am passionate, focused, and have an eye toward the future and creating meaningful experiences that surprise or delight people, I am driven with purpose. Allow me to work for a company that enables me to do just that, and we both will excel. Start a company, and I will help build it. If you have a company, I will push it further.
It’s A Magical World by spacecoyote
Source: spacecoyote.deviantart.com
Spring 2012 Business of Design Course
After looking through the course syllabus, these are the classes I’m most excited about:
Design has changed. Designers, not quite.
Here are a few considerations for designers as they integrate more with business and the way business is done. Embrace non-designers by being more open and accessible.
This is in response to more required reading for my Business of Design class.
Required reading for my Business of Design class. This one is a good one. These were the highlights for me:
As a result, many 20th century organizations succeeded by instituting fairly linear improvements, such as re-engineering, supply chain management, enhanced customer responsiveness, and cost controls.These ideas were consistent with the traditional Taylorist view of the company as a centrally-driven entity that creates wealth by getting better and better at doing the same thing.
Competition is no longer in global scale- intensive industries; rather, it’s in non-traditional, imagination-intensive industries. Today’s businesses are sensing an increased demand for speed in product development, design cycles, inventory turns, and competitive response, and there are major implica- tions for the individuals within those organizations. I would argue that in the 21st century, value creation will be defined more by the conversion of mysteries to heuristics – and that as a result, we are on the cusp of a design revolution in business.
We start out with these mysteries, and at some point, we put enough thought into them to produce a first-level understanding of the question at hand.We develop heuristics – ways of understanding the general principles of heretofore mysteries. Heuristics are rules of thumb or sets of guidelines for solving a mystery by organized exploration of the possibilities.
In the modern era, a fourth important step has been added to the sequence of mystery to heuristic to algorithm. Eventually, some algorithms now get coded into software. This means reducing the algorithm – the strict set of rules – into a series of 0’s and 1’s – binary code
The skill of design, at its core, is the ability to reach into the mystery of some seemingly intractable problem – whether it’s a problem of product design, architectural design, or systems design – and apply the creativity, innovation and mastery necessary to convert the mystery to a heuristic – a way of knowing and understanding.
This video explains how PROTECT IP / SOPA breaks the Internet. Please help stop this Bill.
(by Fight for the Future)
Source: vimeo.com
Required reading for Business of Design class, Spring 2012.
Source: Fast Company
I filmed and edited out class tour of the Heath Ceramics factory in Sausalito, California.
Song Credit: “Attaboy” from the Goat Rodeo Sessions by Yo-Yo Ma, Stuart Duncan, Edgar Meyer, and Chris Thile
Man! Everything this guy says just clicks with me. JK: “An Interaction Designer must become an expert in how human beings relate to each other, and to the world, and to the changing nature of technology and business…The understanding of behavior becomes more important when the potential of Interaction Design is realized: when Interaction Designers stop being advocates for simply usable designs and begin to herald the creation of more poetic, culturally rich design solutions.”
Adding the personal part back into interaction - Feel Good by Kleenex (by SmoyzCreative)
Source: youtube.com
